the styles of Tokyo

November 3, 2011


A short film by Reebok that I just recently stumbled upon while back-reading some of my stylish friends' blog posts. (Hello hello Toxic Disco Boy!) It pretty much sums up why I fell in love with Japanese fashion in the first place. So inspiring!

Though Japan sometimes gets some slack for turning fashion into a costume contest with a style over substance approach, it is the land of stylistic freedom. Mashing-up, remixing, and sampling already existing styles, the kids here create their own vocabulary. Where else but in Tokyo are the streets a constant backdrop for style snap fashion shoots, where on a beautiful day even a park can turn into a runway. In Japanese fashion, anything is possible. And I like that.
© oh my little girl Maira Gall.