Some of my favorite looks from earth music & ecology's Spring 2011 Lookbook. The concept for this collection is Happy Bloom Girl: clothes perfect for going out into the field to pick flowers, or for just enjoying a lovely spring day.
Being a brand of casual clothing which uses only natural fabrics, earth music & ecology is a favorite among mori girls and natural kei lovers. It's also one of mine, because the clothes look so cute, yet really comfortable. Compared to the whimsical looks of brands such as Wonder Rocket or Franche Lippee, you'll notice that earth music & ecology has a more laid back, more natural look. (Clothes aren't as heavy and as layered on as in other mori brands, which makes it perfect for places like the Philippines where it's summer for a good half of the year.) Also, another reason why I love this brand is because their spokesperson, Miyazaki Aoi, is my absolute favorite mori girl of all time ♥